And that’s where online & social media platforms become a However, the same promotional strategy doesn’t work for a regional film.Ī regional film must be marketed independently and it should reach its niche audience in a unique way. This brings us to another dimension altogether – how to get more viewers to watch my film or, in other terms – how to market a Gujarati movie so that it gets more audience? A ‘khan’ starrer Bollywood blockbuster can afford to have promotional tie-ups with leading brands, TV appearances, huge press conferences, massive outdoor campaign, trailer being showcased during prime time on TV and millions of spends in print advertisements. These developments are surely going to result in multiple films releasing every week and a fight for the share of money viewers is likely to spend.

Anurag Kashyap’s Phantom Productions tied up with Abhishek Jain’s ( Kevi Rite Jaish & Bey Yaar fame) Cineman Productions to co-produce three films. The future seems promising with the Government having announced subsidies in the range of 5 to 50 lac, depending on the grade of films, which is likely to motivate indie directors to produce good cinema. And if you are a Gujarati movie lover then you surely must be anticipating the happy times ahead for the ever growing Gujarati film industry! If you are associated with the Gujarati film industry, you are living in best time of the entire industry lifespan.

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